Increased competition can reduce market share.

New laws and regulations (like GDPR) can require significant changes.

Rapid changes in technology can make existing features obsolete.

Bad reviews or negative press can harm the website’s reputation.

Hacking attempts, malware, and other cybersecurity issues.

Monitoring the competitive landscape and staying informed about industry changes. Developing contingency plans and strategies to mitigate potential threats. Investing in cybersecurity measures to protect the website and user data.